They search when the adjuster won't stop calling, when divorce papers show up, or when a court date is two weeks out. Below, we break down the six parts of a law firm website where most firms lose those people, and how each part should work.
01Homepage
Visitors decide fast. If the first screen talks about the firm instead of their problem, they hit back and call the next lawyer on Google.
The problem
How it should be
02Practice pages
Most practice pages list what the firm handles. Clients don't read that. They want to know if you understand what they're going through right now.
The problem
How it should be
They're thinking"The adjuster wants a recorded statement today. Should I just get it over with?"
The page answersDon't give a statement or sign anything yet. Send it to us and we'll read it for free.
They're thinking"I'm already missing work. I can't afford a lawyer."
The page answersYou pay nothing up front, and nothing at all unless we win.
They're thinking"If I just explain my side to the detective, this goes away, right?"
The page answersDon't talk to the police before you talk to a lawyer. Reach out to us first.
They're thinking"Am I going to lose my job over this?"
The page answersWe'll explain what you're facing in plain words, including what it could mean for your work.
They're thinking"I just got served. Is there a deadline on this?"
The page answersYes, and it matters. We'll tell you the date and what to do first.
They're thinking"Will I still get to see my kids?"
The page answersHere's how custody decisions work in your county, and what judges look at.
They're thinking"USCIS sent a letter with a deadline. I don't understand it."
The page answersSend us a photo of the letter. We'll explain what it means and how much time you have.
They're thinking"What if I fill out the wrong form and ruin everything?"
The page answersWe check every form before it's filed, so you're not guessing.
They're thinking"Dad passed and my siblings don't agree on anything."
The page answersHere's what probate looks like in your state, and what to do in the first few weeks.
They're thinking"Isn't a will only for people with a lot of money?"
The page answersIf you own a home or have kids, you need a plan. Here's what it costs.
03Case results
A big number alone doesn't say much. After an accident, the biggest fear is getting lowballed by the insurance company. So show what the insurer offered first, and what the client walked away with.
The problem
How it should be
Example numbers. On your site we only use real results you approve, with the disclaimer your state bar requires.
04Contact forms
Someone who just got hurt or arrested won't fill out a form full of questions that don't matter. Ask what you need to call them back and send the case to the right lawyer, then tell them exactly what happens next.
The problem
How it should be
05Speed and mobile
A slow site loses people before they read a word. And on a small screen, the next step has to be easy to reach with one thumb.
The problem
How it should be
06Trust and reviews
Reviews are one of the first things people check before they contact a lawyer. A live Google reviews widget next to your buttons is more believable than quotes typed into the page, and it updates on its own.
The problem
How it should be
Every fix above follows the same order of work. We start with your cases, not colors and fonts.
The cases you want more of, the ones you turn down, and what people ask when they reach out.
Each practice area gets a real page, and bigger case types get their own.
Headlines, page order and buttons first. The design is built to carry that message.
No templates. Clean code and light pages that load fast on a phone.
The right form fields, clear buttons and live Google reviews next to them.
We track form fills and enquiries by page, then change what isn't working.
"Outstanding partner. The new site is fast, clean, and on-brand. Would hire again without hesitation."
Sam AguiarFounder, Sam Aguiar Injury Lawyers
"What stood out was their strong understanding of the legal industry and how to position a law practice to attract the right clients."
Alexander LovstadFounder, Lovstad Law PLLC
No. Every site is built in WordPress from scratch, around your practice areas, your city and the cases you want.
We do. We write every page, then you review it. If something doesn't sound like you, we change it.
Yes. Send us your results with the first offer and the final amount. We'll build the results page and add the disclaimer your state bar requires.
Yes. We start with a review. If a faster setup and better homepage copy will do the job, that's what we'll suggest.
Yes. We connect your Google Business Profile so your latest reviews show next to your key buttons and update on their own.
Yes, it's WordPress. Most firms still send small changes to us on a care plan so they don't have to deal with it.
Book a 45-minute call. We'll go through these six parts on your own site, show you where visitors leave, and tell you what we'd fix first.
