Paid Ads Agency: Google Ads & Meta Ads Management
Most ad accounts are not broken because of the budget. They are broken because the money is being spent on people who were never going to buy.
MicroElites runs Google Ads and Meta Ads for businesses that need real inquiries: phone calls, form fills and booked consultations. We build the campaign, the landing page and the tracking as one system, so you can see exactly what every rupee or dollar returned.
Our primary specialty is paid advertising for law firms in the United States. We also run campaigns for real estate, finance and insurance, automotive, healthcare, construction, hotels and restaurants, logistics, coaches and consultants, and education businesses.
Let’s Talk About Your Business
Why Most Ad Campaigns Waste Money
We audit ad accounts every week. The same problems show up again and again:
- Broad match with no negatives. The account pays for searches that will never convert, month after month.
- Ads pointing at the homepage. A visitor who clicked for one specific service lands on a page about everything and leaves.
- No conversion tracking. Without call and form tracking, the platform optimizes for clicks instead of clients.
- One ad set, one creative. Nothing to compare against, so nothing improves.
- Wrong objective on Meta. Campaigns set to traffic or engagement produce activity that never turns into leads.
- No follow up system. Leads come in and go cold because nobody responds within the first hour.
We fix the whole chain, from the search query to the signed client.
Google Ads Management
Google Ads reaches people at the exact moment they are searching for what you sell. That intent is the most valuable thing in digital marketing, and it is also the easiest to waste.
Search Campaigns
Keyword research built around buying intent, tight ad group structure, responsive search ads written for the click and the conversion, and aggressive negative keyword management from week one.
Performance Max
Asset groups, audience signals and feed setup done properly, with search theme control and brand exclusions so the campaign does not eat your existing organic traffic.
Display and Remarketing
Bring back the visitors who left without converting, with frequency capped so you stay present without becoming annoying.
YouTube Ads
Video campaigns for awareness and remarketing, useful in longer decision cycles where trust needs to be built before the call.
Local Services and Call Campaigns
Call only and call extension campaigns for businesses where the phone is the primary conversion, with full call tracking and recording.
We follow Google Ads best practices for account structure and bidding, and we make sure every campaign complies with Google’s advertising policies before it goes live.
Meta Ads Management (Facebook and Instagram)
Meta is not search. Nobody is looking for you there, so the ad has to earn attention before it can earn a click. That changes how the creative, the offer and the funnel are built.
Lead Generation Campaigns
Instant forms and website conversion campaigns with qualifying questions that filter out casual clickers before they reach your calendar.
Creative Strategy and Production
Static, carousel and video creative built in variations so we can test hooks, angles and offers instead of guessing.
Audience Building and Retargeting
Custom audiences from your website traffic, customer lists, video viewers and engagement, plus lookalike audiences built from your actual buyers rather than cold interest targeting.
Pixel and Conversions API Setup
Correct Meta Pixel installation, event mapping and server side tracking through the Conversions API, so the algorithm learns from real conversions instead of broken signals.
Offer and Funnel Design
The ad is only the first step. We build the landing page, the lead magnet and the follow up sequence that turn attention into booked appointments.
What We Do Beyond Running Ads
- Landing page development. Every campaign gets a dedicated page built to convert that specific traffic, not a generic homepage.
- Conversion tracking setup. Google Analytics 4, Google Tag Manager, call tracking, form tracking and offline conversion import where it applies.
- Lead qualification. Question flows and routing so your team spends time on real prospects.
- Reporting that means something. Cost per lead, cost per qualified lead, cost per signed client. Not impressions and clicks.
- Creative testing. A structured testing calendar so performance improves month over month instead of drifting.
- Budget pacing and scaling. We scale what works and cut what does not, on a schedule, not on instinct.
Paid Ads for Law Firms
Legal keywords are among the most expensive in Google Ads. A single click for a personal injury or criminal defense term can cost more than an entire day of ad spend in other industries. That means there is no room for a sloppy account.
Here is how we run legal campaigns differently:
- Practice area campaigns kept separate so budget is never cannibalized by cheaper, lower value terms
- Geographic targeting down to the counties and courthouses that actually matter to your caseload
- Negative keyword lists built for legal intent, filtering out job seekers, students, free advice searches and DIY queries
- Dedicated landing pages per practice area with case results, credentials and a consultation form above the fold
- Call tracking with recording so we can score lead quality, not just lead volume
- Ad copy written to meet state bar advertising rules
Attorney advertising is regulated. The ABA Model Rules of Professional Conduct set the baseline for what a law firm can claim in an ad, and state bars add their own requirements on top. We write and structure campaigns with those rules in mind, and we welcome your compliance review before anything goes live.
Legal services also fall under restricted advertising categories in several regions, which affects account verification and approval timelines. We handle that setup for you.
Other Industries We Advertise For
Real Estate
Buyer and seller lead campaigns, listing promotion, project launches and retargeting funnels for long decision cycles.
Finance and Insurance
Compliance conscious campaigns for high value consultations, with lead scoring to protect expensive sales time.
Automotive
Inventory led campaigns, test drive and service booking ads, and location targeting for multi branch dealerships.
Healthcare
Treatment and condition campaigns, appointment booking funnels and reputation supported creative.
Construction
Quote request campaigns by service area, with project gallery creative that proves capability.
Hotels and Restaurants
Direct booking campaigns that reduce dependence on third party platforms and their commission.
Logistics
B2B lead generation on search and LinkedIn style targeting on Meta, built around quote requests.
Coaches and Consultants
Webinar, lead magnet and discovery call funnels with creative testing at volume.
Education
Admission enquiry campaigns by course and location, with intake season pacing.
Our Paid Ads Process
- Audit and Discovery. We review your existing accounts, tracking, landing pages and past performance, then define what a lead and a client are worth to you.
- Strategy and Forecast. Channel mix, budget split, target cost per lead and a realistic view of what the first ninety days should look like.
- Tracking Setup. Analytics, tag manager, pixel, Conversions API, call tracking and form tracking, all verified before a single ad runs.
- Build. Campaign structure, keyword and audience research, ad copy, creative production and landing pages.
- Launch and Learn. Controlled launch with a testing plan, daily monitoring through the learning phase and fast negative keyword work.
- Optimize. Weekly search term reviews, bid and budget adjustments, creative refreshes and landing page testing.
- Scale. Once cost per qualified lead is stable and profitable, we increase budget in controlled steps and expand into new campaigns and geographies.
Reporting and Transparency
- You own your ad accounts, your pixel, your data and your creative
- Live dashboard access, not a monthly slide deck of vanity metrics
- Monthly performance call covering what worked, what did not and what changes next
- Clear separation between your ad spend and our management fee
- Full visibility into search terms, audiences and creative performance
Why Choose MicroElites
We manage the full path to the client. Ads, landing page, tracking and follow up are built together, because a great campaign pointed at a weak page still fails.
We specialize instead of generalize. Law firm advertising is our core focus, which means we are not learning your market on your budget.
We report on business outcomes. Cost per signed client is the number we are accountable for.
We do not lock you in with hostage tactics. Your accounts and data stay yours from day one.
Frequently Asked Questions
How much should I spend on ads?
It depends on your market, your competition and what a client is worth to you. In most local service markets a meaningful test starts in the range of a few thousand dollars per month in ad spend. We give you a specific number after the discovery call rather than a generic answer.
How soon will I see leads?
Google Ads search campaigns can produce leads within the first week because the intent is already there. Meta usually takes two to four weeks of creative testing to find the winning angle. Stable, predictable cost per lead typically takes sixty to ninety days.
Do you charge a percentage of ad spend?
We use a flat monthly management fee based on scope and channels. It keeps our incentives aligned with your results instead of with your budget.
Should I run Google or Meta first?
If people are already searching for what you sell, start with Google. If you are creating demand or promoting an offer, start with Meta. For most law firms we start with Google search and layer Meta retargeting on top.
Do you build the landing pages too?
Yes. Campaign landing pages are part of how we run ads, not an upsell we tack on later.
Can you take over an existing account?
Yes. We start with a full audit, keep whatever is already working and rebuild the rest. You keep account ownership throughout.
Is there a minimum commitment?
We ask for three months. Paid media needs enough data to leave the learning phase, and anything shorter than that is a test you cannot draw conclusions from.
Ready to Stop Paying for Clicks That Never Call?
Send us your ad account or your website and we will show you where the spend is leaking, what it is costing you each month and what we would change first.