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Case study: criminal and family law, Jaipur

70% more case sign-ups for Advocate Gajendra Singh Naruka

We rebuilt his website in WordPress, built landing pages for his paid traffic, took over Google Ads and fixed his local search. Here is exactly what changed.

What we handled: Website design and development, landing pages, Google Ads, local SEO

Visit Website

180%

Increase in Phone Call Leads

90%

Increase in Contact Form Leads

70%

Increase in New Case Sign-ups

Who the client is

Advocate Gajendra Singh Naruka has been practising in Jaipur since 2010. Criminal defence, bail matters, family law and financial disputes. Over 900 cases won and 12+ years in court.

He had the reputation. What he did not have was a website that showed it.

What was holding him back

  • The old site looked dated and broke on phones, where most of his traffic came from
  • No clear way to call or book. People landed and left
  • Nothing on the page proved his track record
  • Ads were running, but every click went to a slow homepage
  • Invisible for bail and criminal lawyer searches in Jaipur

What we did

Four pieces of work, done in this order. The site and landing pages first, because ads and SEO both send people to them.

Design and development

Designed and coded from scratch in WordPress. No template. The homepage opens with his 12 years, 900+ cases won and 95% success rate, because that is what makes someone pick up the phone.
  • Custom design, built mobile first
  • Separate pages for each practice area
  • Speed work: images, caching, clean code
  • Invisible for bail and criminal lawyer searches in Jaipur
Result: visitors now stay long enough to read his record and call.

Landing pages for paid traffic

The homepage was never going to convert an urgent bail search. So we built dedicated landing pages, one per case type, and pointed each ad group at the matching page.

  • Separate pages for bail, criminal defence, family law
  • Copy matched to the exact search term
  • Click to call fixed to the screen on mobile
  • One clear action per page: call or book
  • Short form, only the fields he needs
  • Trust proof and reviews on every page
Result: the same ad budget started producing far more enquiries.

Google Ads

We rebuilt the account around intent. Bail and urgent criminal keywords get the budget. Broad legal terms got cut.

  • Campaigns split by case type
  • Long negative keyword list, reviewed weekly
  • Call tracking on every keyword
  • Hindi and English ads, because that is how Jaipur searches
  • Call extensions timed to court hours
  • Budget shifted to what actually signs cases
Result: lower cost per enquiry and we know which keyword brought each client.

Local SEO

Paid traffic stops the day you stop paying. So the practice pages were written to rank on their own.
  • Pages built on real Jaipur search terms
  • Local citations and directory listings
  • Steady flow of real client reviews
  • Schema for the firm, services and reviews
  • Internal linking across practice areas
Result: page one for bail and criminal lawyer searches in Jaipur.

Who the client is

Same lawyer, same city, same practice areas. The difference is that people who find him now actually contact him.
  • 180% increase in phone call leads
  • 90% increase in contact form leads
  • 70% increase in new case sign-ups
  • Lower cost per enquiry after the wasted keywords were cut
  • Ranking on page one for bail and criminal lawyer searches in Jaipur

“MicroElites transformed my online presence with a professional, high-converting website and effective marketing strategies. ”

Advocate Gajendra Singh Naruka, Jaipur

Who the client is

We work with a small number of law firms at a time. Tell us what your site is doing now and we will tell you what we would change.

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