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Case study: business law

150% more search visibility for Lovstad Law PLLC

Alexander Lovstad is a business attorney with a JD and an MBA. We built him a site that sounds like him, wrote every page on it, and ran the SEO behind it.

What we handled: Website design and development, SEO

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150%

Increase in search visibility

100%

Increase in contact form submissions

Who the client is

Lovstad Law PLLC works with founders and growing companies in the Greater Minneapolis and Saint Paul area. Contracts, deal structuring, risk, and ongoing counsel for businesses that want a lawyer who thinks like an operator.

The positioning was already sharp. Nothing online carried it.

What was holding him back

  • A website that reads like a business advisor, not a generic law firm
  • Real pages for each service instead of one list on the homepage
  • To show up in Minnesota search, not just get referrals
  • An easy way for a founder to book a call in two clicks
  • Content he could keep publishing without a marketing team

What we did

Two parts. The website and everything on it, then the SEO that brings people to it.

Design and development

Built in WordPress from scratch. The homepage leads with the problem his clients actually have, that most legal advice tells you what you cannot do instead of what you should do.

  • Custom design in his brand colours
  • Built mobile first, loads fast
  • Calendly booking wired into every call to action
  • Create Business Audit System Page
  • Practice area pages, written and built
  • Minnesota location pages with ten local FAQs each
  • Insights section set up for ongoing articles
Result: nine pages that can each rank and convert on their own, instead of one homepage doing all the work.

SEO

Structure first, then content. Titles, meta and schema across the site, then a steady stream of articles written for the questions founders actually type.

  • Keyword research per page
  • SEO titles and meta descriptions
  • Insights articles published regularly
  • List on directories
  • Internal linking between articles and services
  • Schema for the firm, services and FAQs
  • Technical clean up and indexing checks
Result: 150% more search visibility and double the contact form submissions.

Who the client is

This is a live, ongoing engagement. The site is built, the service and location pages are published, and we keep adding content month after month.

  • 150% increase in search visibility
  • 100% increase in contact form submissions
  • Enquiries now come from search, not only referrals
  • Calls book straight into his calendar with no back and forth
What stood out was how well they understood the legal industry and how to position a law practice. The site is clean, well structured, and the content is strong. Easy to work with throughout.
Alexander Lovstad JD, MBA.

Who the client is

We work with a small number of law firms at a time. Tell us what your site is doing now and we will tell you what we would change.

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